Working ON or IN your Business

If your business depends on you, you don’t own a business - you have a job.  And it’s the worst job in the world because you’re working for a tyrant.

Most business owners fail because they’re working IN their business rather than ON their business.

What does IN look like?

Client support, sales calls, marketing, creating content, social media, client communications, client work, billing, accounting, paperwork, etc.

What is ON look like?

Taking entire days to sit and think about the future of your company and the strategies to make it happen, hiring smart people, capital allocation decisions, culture and organisation structure decisions, reading books to learn more.

If you’re working IN your business you’re going to work yourself to an exhausted painful grave while you sacrifice family and friends, and there’s one more thing I can tell you for sure you’re going to get your ass kicked by a competitor who works ON theirs.